Episode #36 – Mastering Online Reviews For Growth

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Today, I want to share a recent experience that highlighted the incredible impact of positive online reviews for small businesses. It all began with a significant issue at my home that turned into a catalyst for this blog post.

Living in a small township between Akron and Cleveland in Ohio, my house relies on a cistern for water supply due to the absence of city-provided water services. Recently, I encountered a water emergency, and the swift and positive resolution demonstrated the importance of online reviews.

In October, I faced a sudden water shortage, causing panic as the cistern, my primary water source, seemed to be running dry. After a quick check with a "big stick" into the cistern, I realized it was still full. The culprit was identified as a malfunctioning water pressure tank, a crucial component for water distribution in homes with wells. Not having needed a plumber in years, I turned to a local Facebook group for recommendations.

The first plumbing company I contacted, unfortunately, couldn't assist promptly due to a scheduling conflict. However, their professionalism stood out as they recommended a competitor, the second company on my list. This seamless redirection showcased the power of positive customer service, even in challenging situations.

The second company responded immediately, dispatched a team, and resolved the issue within an hour. Their efficiency and expertise left me impressed, and I was ready to pay any amount for the much-needed service. Little did I know that this positive experience would come full circle.

Fast forward six weeks, and I faced another water-related emergency. This time, the same plumbing issue resurfaced – no water in my house. I contacted the same company, and to my surprise, they not only responded promptly but also fixed the problem without charging me. The faulty part they had installed earlier was covered under warranty, and they waived the service fees.

This exceptional act of kindness prompted me to call the business owner personally to express my gratitude. The conversation ended with a simple "Merry Christmas" and a profound impact on my week.

This experience led me to reflect on the transformative power of positive reviews for small businesses. Beyond my personal encounters, I urge everyone to contribute to this positive cycle by leaving honest, authentic reviews for businesses they interact with regularly. Small businesses, comprising the backbone of our economy, thrive on positive feedback, and it's our collective responsibility to amplify their success.

Here are some key benefits of online reviews for small businesses:

• Increased Visibility and Credibility: Positive reviews enhance online presence and attract more clients, building trust among potential customers.

• Word of Mouth Marketing: Online reviews act as digital word-of-mouth, spreading positive experiences and recommendations.

• Feedback for Improvement: Constructive criticism in reviews provides valuable insights for businesses to refine their offerings.

• Customer Engagement: Responding to reviews, whether positive or negative, demonstrates a commitment to customer satisfaction and fosters engagement.

• Search Engine Optimization (SEO): Reviews contribute to a business's online presence, positively impacting search engine rankings.

• Competitive Advantage: Businesses with strong positive reviews stand out among competitors, influencing consumer choices.

• Free Marketing: Positive reviews serve as free advertising, turning satisfied customers into brand ambassadors.

• Builds Trust and Authenticity: Authentic reviews from real customers build trust and authenticity, influencing others to choose the business.

In conclusion, the power of positive online reviews extends beyond individual experiences, contributing to the success of small businesses. Let's be intentional about putting good into the world by leaving genuine reviews and encouraging others to do the same. Your positive review could be the catalyst for a small business's success story.

If you are interested, I am hosting a free online event on December 15th at noon Eastern. This interactive work session will take you step-by-step how to create your 2024 business plan. At the end of the hour, you will have your custom business plan for 2024.  Space is limited! There are only 25 spots. You will need to register to get the link to attend the virtual meeting.  Click here to register.

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And before I go, remember profit is something you intentionally plan for in the beginning. It is not a potential bonus at the end of the year. 

Thanks, and have a great day.

Today, I want to share a recent experience that highlighted the incredible impact of positive online reviews for small businesses. It all began with a significant issue at my home that turned into a catalyst for this podcast episode.

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