Brian Glass Shares Secrets to Law Firm Growth

Protecting Owner Time and Turning Content Into Referrals

Connect with Brian:

✅ Register for the 2025 GLM Summit Oct 23-25: https://www.glmsummit.com/

✅ LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/

✅ Brian's Podcast "Life Beyond the Briefs": https://podcasts.apple.com/us/podcast/life-beyond-the-briefs/id1651002001

Introduction

Running a profitable law firm requires two things most attorneys struggle with: protecting their own time and making marketing work without burning out. In a recent conversation with Brian Glass, personal injury lawyer and co-owner of Great Legal Marketing, we explored exactly how small firm owners can reclaim their time and transform content into real referrals.

Real-Life Story

Brian shared his journey from working at a competitor firm to building Bangas Law with his father. Alongside running the firm, he helps attorneys through Great Legal Marketing—where the focus is on teaching lawyers how to earn more money and create a law firm they actually want to show up to each day.

His message was clear: if law firm owners don’t protect their time and learn how to repurpose content effectively, they’ll remain stuck in constant overwhelm.

Framework and Lessons

1. Protecting Owner Time

• Identify what only you can do. Owners should not be scanning checks or micromanaging daily operations.

• Use the Delegate and Elevate model. Offload tasks you dislike or aren’t good at, and keep your focus on high-value work.

• Value your time. If you can outsource something for less than 25% of your effective hourly rate, you should.

2. Building Habits That Stick

• Write down your processes. Even if you hate following them, your team can execute consistently.

• Adopt systems that prevent “Sunday scaries.” When repetitive, draining tasks are off your plate, you show up more energized.

• Make decisions quickly. Progress comes from moving forward, not sitting still.

3. Content That Converts Referrals

• Start with one strong piece of content—a podcast, video, or article—and repurpose it seven ways.

• Use tools like Opus Pro or Descript to cut long-form content into short, shareable clips.

• Understand attribution. Clients rarely remember exactly how they found you. But when they consume your podcast, blogs, and posts, they’re more likely to hire you because they already trust you.

• Don’t fear giving away too much. Most clients won’t implement on their own. Your openness builds credibility and reduces the barrier to hiring you.

Fixes and Results

Firms that protect the owner’s time see faster growth and less stress. By outsourcing routine tasks, attorneys free up hours for client work, strategy, or even going home early.

And when law firm owners consistently repurpose their content, they stop chasing the algorithm and start generating real referrals. Prospects arrive pre-sold, having already consumed hours of your voice, your message, and your expertise.

Conclusion

Your time is your most valuable asset. Protect it with systems, habits, and smart delegation. Then let your content do double (or triple) duty by repurposing it into podcasts, blogs, short clips, and posts that keep your firm visible.