Profit First Doesn't Work. Wait, what?

In this video, Mike Michalowicz, the creator of Profit First, busts common myths about the Profit First system. In this video, Mike explains how Profit First was designed to channel human behavior to drive the outcomes you want.

If someone says Profit First doesn't work, ask them what they have done with the system (did they even implement it?). Also ask one of more than half a million business owners who have implemented it to great effect and ask them what they did to make it work for them. Will Profit First work for you? It is highly likely... but only if you hear the facts from people who have actually done it.