Get Different

It's no surprise as a Profit First Professional, that I love Mike Michalowicz. I love his no-nonsense approach to business ownership.

Mike's next book to be released in September 2021 is called "Get Different: Marketing That Can't Be Ignored!" I'm honored that at the end of December 2020, I was invited to join Mike's beta group of about 20 small business owners who met weekly for about two months to test, discuss and review the tools that are going to be introduced in this new book. As a member of this beta group, I am now excited to be able to spread the word about this wonderful book hitting the "shelves" in a few short weeks!

Get Different is Mike's approach to marketing: business owners need to be creative and think outside of the box. They should focus on what sets them apart from their competitors rather than trying to out-do them with a better product or service.

When your business is one among many in a crowded marketplace, you may feel invisible; but this can actually work as an advantage for those who market themselves differently - because different sells!

Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real-life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product, or service doesn't stand out and connect with customers--a long-anticipated answer to the defining business challenge of our time.

Pre-order your copy now* - in hardback or Kindle - on Amazon by clicking the button below.

* this is an affiliate link - I am not getting paid for books sold through my link, but I am in a contest with really cool prizes, one of which is an opportunity to meet with Mike in person! Please share this link and order your copy today!